Friday, November 29, 2013

How to Create a VPN Server on Your Windows Computer Without Installing Any Software

How to Create a VPN Server on Your Windows Computer Without Installing Any Software

create-vpn-server-in-windows
Windows has the built-in ability to function as VPN server, although this option is hidden. This trick works on both Windows 7 and Windows 8. The server uses
the point-to-point tunneling protocol (PPTP.)
This could be useful for connecting to your home network on the road, playing LAN games with someone, or securing your web browsing on a public Wi-Fi connection – a few of the many reasons you might want to use a VPN.

Limitations

While this is a pretty interesting feature, it may not be the ideal way to allow VPN connections to your local network. It has some limitations:
  • You will need the ability to forward ports from your router.
  • You have to expose Windows and a port for the PPTP VPN server directly to the Internet, which is not ideal from a security standpoint. You should use a strong password and consider using a port that isn’t the default port.
  • This isn’t as easy to set up and use as software like LogMeIn Hamachi and TeamViewer. Most people will probably be better off with a more complete software package like those two.

Creating a VPN Server

First, you’ll need to open the Network Connections window. The quickest way to open it is to press the Windows key, type ncpa.cpl, and press Enter.
open-ncpa.cpl-on-windows-8
Press the Alt key, click the File menu that appears, and select New Incoming Connection.
windows-new-incoming-connection
You can now select the user accounts that can connect remotely. To increase security, you may want to create a new, limited user account rather than allow VPN logins from your primary user account. (Click Add someone to create a new user account.) Ensure the user you allow has a very strong password, as a weak password could be cracked by a dictionary attack.
windows-select-vpn-user-accounts
Select the Through the Internet option to allow VPN connections over the Internet. You can also allow incoming connections over a dial-up modem, if you have the dial-up hardware.
allow-vpn-connections-through-the-internet
You can then select the networking protocols that should be enabled for incoming connections. For example, if you don’t want people connected to the VPN to have access to shared files and printers on your local network, you can uncheck the File and Printer Sharing option.
select-vpn-networking-protocols
Click the Allow access button and Windows will set up a VPN server.
allow-vpn-access-in-windows
If you want to disable the VPN server in the future, you can delete the Incoming Connectionsitem from your Network Connections window.
delete-incoming-connections-vpn-server

Router Setup

You will now need to log into your router’s setup page and forward port 1723 to the IP address of the computer where you set up the VPN server. For more instructions, read How to Forward Ports on Your Router.
For maximum security, you may want to create a port forwarding rule that forwards a random “external port” – such as 23243 – to “internal port” 1723 on your computer. This will allow you to connect to the VPN server using port 23243, and will protect you from malicious programs that scan and attempt to automatically connect to VPN servers running on the default port.
You can also consider using a router or firewall to only allow incoming connections from specific IP addresses.
To ensure you can always connect to the VPN server, you may want to set up a dynamic DNS service like DynDNS on your router.

Connecting to Your VPN Server

To connect to the VPN server, you will need your computer’s public IP address (its IP address on the Internet) or its dynamic DNS address, if you set up a dynamic DNS service above.
Use the Connect to a network option in Windows and enter your computer’s public IP address. Provide the username and password you created to log in.
For more instructions on connecting, read How to Connect to a VPN on Windows.

Thursday, November 28, 2013

Friday, November 22, 2013

Acunetix Web Vulnerability Scanner 9.0 Build 20130904 Full Keygen Free Download


Acunetix Web Vulnerability Scanner 9.0 Build 20130904 Full Keygen Free Download




Your Website Security Audit with Acunetix Web Vulnerability Scanner

as many as 70% of websites That Could have vulnerabilities lead to the theft of sensitive corporate data Such . as credit card information and customer lists
Hackers are concentrating Their efforts on web -based applications - shopping carts , forms, login pages , dynamic happy, etc. . . Accessible 24/7 from anywhere in the

world , insecure web applications Provide easy access to backend corporate databases

Firewalls , SSL and Locked -Down Against Web Servers are Futile ! Application Hacking

Web attacks application Launched on port 80/443 , go straight through the firewall , past operating system and network level security , and right in to the heart of your corporate data and implementation . Tailor -made web applications are insufficiently tested Often , Have undiscovered vulnerabilities and are therefore easy prey for hackers

. Acunetix - A Worldwide Leader in Web Application Security
Acunetix hAS pioneered the web application security scanning technology: . Its engineers have Focused on web security as early as 1997 and Developed an engineering lead in web site analysis and vulnerability detection

Acunetix Web Vulnerability Scanner Includes Many Innovative < / strong> Features:
  • AcuSensor Technology
  • Industry 's most advanced and in-depth SQL injection and Cross site scripting testing
  • advanced penetration testing tools , : such as the HTTP Editor and the HTTP Fuzzer
  • Visual macro recorder makes testing web forms and password protected areas easy
  • Support for pages with CAPTCHA , single sign-on and Two Factor authentication Mechanisms
  • Extensive reporting facilities Including PCI compliance reports
  • Multi -threaded and lightning fast scanner crawls Hundreds of thousands In of pages with ease
  • Intelligent crawler Detects web server type and implementation language
  • Acunetix crawls websites and Analyzes Including flash content , SOAP and AJAX
  • Port scans a web server and runs security checks against network services running on the server
    NEW Features Available in Acunetix Web Vulnerability Scanner V9 :
    • Full HTML5 Support with Acunetix DeepScan Technology
    • Comprehensive scanning of Single Page Applications and JavaScript -based websites
    • Mobile Website Support
    • Blind Detection of XSS vulnerabilities with AcuMonitor
    • Automated detection of DOM -based XSS vulnerabilities
    • New Vulnerabilities Detected Server Side Request Forgery ( SSRF )
    • XML External Entity ( XXE )
    • Mail Header Injection
    • Host Header based Attacks 

    Download  the executable : http://adf.ly/atwDq  +  crack1   or crack2
  • password is: pikizone.com    (if needed)

       
      This my cracked version scanning  (22/11/2013) 





    Sunday, November 10, 2013

    .Net compressor free download

    Download free .Net compressor , .net compressor is a tool that ecrypt and compress .net applications like servers ..You can download it from mediafire

    Tuesday, September 24, 2013

    Havij 1.7 final release !! clean version , on mediafire links

    Havij Pro v1.17 CRACKED - in fact, the new version over the old favorites with Havij Crack

    What\'s New?
    • Dump all
    • New bypass technique for MySQL exploitation parenthesis
    • Write file feature additional for MSSQL and MySQL.
    • Loading HTML type inputs
    • Random signature generator
    • Saving information in CSV format
    • Advanced evasion tab within the settings
    • Injection tab in settings
    • \'Non-existent injection worth\' will currently be modified by
    user (the default value is 999999.9)
    • \'Comment mark\' is modified by user (the default worth is --)
    • Disabling/enabling of work
    • Bugfix: adding manual information in tables tree read
    • Bugfix: finding string columns in PostgreSQL
    • Bugfix: MS Access blind string kind information extraction
    • Bugfix: MSSQL blind motorcar detection once error-based technique fails
    • Bugfix: all information blind strategies fail on rehear
    • Bugfix: idea columns/tables in MySQL time-based injection
    • Bugfix: blinking once merchandising into file
    • Bugfix: loading project injection kind (Integer or String)
    • Bugfix: HTTPS multi-threading bug
    • Bugfix: command execution in MSSQL 2005



    Features
    1. Supported Databases with injection methods:
    MSSQL 2000/2005 with error
    MSSQL 2000/2005 no-error union-based
    MSSQL blind
    MSSQL time-based
    MySQL union-based
    MySQL blind
    MySQL error-based
    MySQL time-based
    Oracle union-based
    Oracle error-based
    Oracle blind
    PostgreSQL union-based
    MS Access union-based
    MS Access blind
    Sybase (ASE)
    Sybase (ASE) Blind
    2. HTTPS support
    3. Multi-threading
    4. Proxy support
    5. Automatic information server detection
    6. Automatic parameter kind detection (string or integer)
    7. Automatic keyword detection (finding the distinction between positive and negative responses)
    8. Automatic scan of all parameters.
    9. attempting completely different injection syntaxes
    10. choices for substitution house by /**/,+,... against IDS or filters
    11. Avoids exploitation strings (bypassing magic_quotes and similar filters)
    12. Manual injection syntax support
    13. Manual queries with result
    14. Forcing extrajudicial union
    15. Random signature generator
    16. totally customizable protocol headers (like referer, user agent...)
    17. Loading cookie(s) from web site for authentication
    18. Load HTML type inputs
    19. protocol Basic and Digest authentication
    20. Injecting uniform resource locator rewrite pages
    21. Bypassing ModSecurity internet application firewall and similar firewalls
    22. Bypassing WebKnight internet application firewall and similar firewalls
    23. Instant result
    24. idea tables and columns in MySQL<5 access="" also="" and="" blind="" br="" in="" ms="" nbsp="">25. fast retrieval of tables and columns for MySQL
    26. Resuming a antecedently saved table/column extraction session
    27. death penalty SQL question against associate Oracle information
    28. Custom keyword replacement in injections
    29. obtaining one complete row through one request (all in one request)
    30. merchandising information into file
    31. Saving information as XML
    32. Saving information as CSV format
    33. facultative xp_cmdshell and remote desktop
    34. Multiple table/column extraction strategies
    35. Multi-threaded Admin page finder
    36. Multi-threaded on-line MD5 cracker
    37. obtaining software package data
    38. obtaining tables, columns and information
    39. Command execution (MSSQL only)
    40. Reading remote system files (MySQL only)
    41. Creating/writing to a foreign file (MySQL and MsSQL)
    42. Insert/update/delete information
    43. Unicode support


    Saturday, July 27, 2013

    CEH v8 Certified Ethical Hacker Tools v8, 6 DVD on MEDIAFIRE LINKS




    EXCLUSIVE !!  FREE CEH ( certified ethical hacker ) V8 TOOLS TO DOWNLOAD
    FROM MEDIAFIRE LINKS, it's 23 GB of hacking and security tools !!

    PASSWORD  if required(for mediafire) :  free-4-free.blogspot.com



    http://adf.ly/UPBsh
    http://adf.ly/UPBzs
    http://adf.ly/UPC1P
    http://adf.ly/UPC34
    http://adf.ly/UQcw5
    http://adf.ly/UQdCR
    http://adf.ly/UQdEh
    http://adf.ly/UQdIU
    http://adf.ly/UqAV9  
    http://adf.ly/Ur1YS  
    http://adf.ly/UhJgK 
    http://adf.ly/UhJoR  
    http://adf.ly/UhJqQ   
    http://adf.ly/UwkKI

    ############################DVD1 END######################################


    DVD2

    http://adf.ly/V7L83
    http://adf.ly/V7L9y
    http://adf.ly/V7LBk
    http://adf.ly/V7LD9
    http://adf.ly/XeGT9
    http://adf.ly/XeGV8
    http://adf.ly/XeGXL
    http://adf.ly/Xga1A
    http://adf.ly/Xga3f
    http://adf.ly/Xga5t
    http://adf.ly/Xga82


    ############################DVD2 END######################################

    DVD3

    http://adf.ly/Z6fMG
    http://adf.ly/Z5ZhA
    http://adf.ly/b8WnW
    http://adf.ly/b8WrK
    http://adf.ly/b8WtF
    http://adf.ly/b8WwQ
    http://adf.ly/b8WzT
    http://adf.ly/b8X2F
    http://adf.ly/b8X5c
    http://adf.ly/b8X6w
    http://adf.ly/b8X95
    http://adf.ly/b8XBS
    http://adf.ly/b8XFL
    http://adf.ly/b8XHm
    http://adf.ly/b8XKI
    http://adf.ly/b8XM2
    http://adf.ly/b8XPh

    --------- OR ----------

    http://adf.ly/Z6fMG
    http://adf.ly/Z5ZhO
    http://adf.ly/Z5ZhQ

    ############################DVD3 END######################################



    ############################DVD4 END######################################
     DVD5

    http://adf.ly/bHlA9
    http://adf.ly/buwSl
    http://adf.ly/bHlDb
    http://adf.ly/bHlGV
    http://adf.ly/bHlIH
    http://adf.ly/bHlJp
    http://adf.ly/bHlLC
    http://adf.ly/bHlNT
    http://adf.ly/bHlPz
    http://adf.ly/bHlUA
    http://adf.ly/bHlX2
    http://adf.ly/bHlYI


    http://adf.ly/cBf7Yhttp://adf.ly/cBfKs############################DVD5 END######################################

    DVD6



    Wednesday, July 10, 2013

    EXCULISIVE !!! CEH v8 tools !! 23 GB in MEDIAFIRE LINKS




    EXCLUSIVE !!  FREE CEH ( certified ethical hacker ) V8 TOOLS TO DOWNLOAD
    FROM MEDIAFIRE LINKS, it's 23 GB of hacking and security tools !!

    PASSWORD  if required :  http://free-4-free.blogspot.com

    We will upload links one by one due to the big size
    We start with  DVD1
     
    • CEHv8 Lab Prerequisites
     Active perl
    Adobe reader
    Airpcap
    CEH desktop backgrounds
    cmdhere
    Excel viewer
    JAVA run time envirenment
    MS .NET framework 4.0
    Notepad ++
    PHP
    Powerpoint viewer
    Web browser
    Websites
    WinPcap
    WinRAR
    Word viewer

    •   CEHv8 Module 02 Footprinting and Reconnaissance
      • Additional Footprinting Tools
        http://adf.ly/RtkLl

        •  DNS Interrogation Tools
        http://adf.ly/Rtkia
        http://adf.ly/RtlNA

        • Monitoring Web Updates Tools
         http://adf.ly/RtlbP


        NOTE: I m  adding files  one by one ... keep on touch ..

        Sunday, May 26, 2013

        How to get money from adfly : automatic viewer

        AdFlyer - AdF.ly & other Link viewer

        [Image: jySvG.png]
        [Image: uT2ZL.png]

        AdFlyer is a Multi-threaded Link viewer with Multiple-Proxy and Links support.
        I had this in my To-Do list, so just finished and Posted.

        Features:
        • Multi-threading support.
        • Multiple Proxy list support in the format of IP:PORT
        • Custom wait time.
        • Visit Preview.
        • Optional Loop.
        • Clean Error logs.
        • Drag & Drop support.
        • PASSWORD : http://free-4-free.blogspot.com

          Download

        Thursday, May 16, 2013

        Top 5 ways [how] To Make Money Online Without Blog

        Best money making methods online without blog

        online money making methods
         We have a lot of websites and blogs, and many ways and ideas to make money online making money online will be discussed, but I for New Comers learners, they are very hard to consider blogging newbies and even when you are not able to see the money invested in hosting and domain name. There are 5 ideas to make money online with their blog here


        5 Best Ideas to make money online

        You need to have when you're ready to make money online, the first step is
        some knowledge and strategies. You have to be creative. The easiest way for me to earn money online is blogging. I always recommend blogging to anyone who is interested in monetizing the user's, but the 5 Ideas to make money online from blogging these methods to try to achieve a victory for those who do not want or
        5 Ideas to make money online without a blog

        5 Ideas for a blog or a web site, without this you will help to make some money. Accurate and to show you our best to have the most elite practices. If you know where any of the methods, however, share it with us, we will be happy to

        1. Freelancing

        make money online easy way
        Command and widely known by the idea to earn a lot of money. This is mostly used by professionals, but I have a website developed by you, or just the best way to create a Web site or any other web-script have to be honest understanding. You can easily just by working a few hours per day can earn about 500 dollars. Only this. If you've got a lot of experience to the increase in revenue Freelancing
        Freelancers can now work with a freelancer who connects companies and organizations web portals are a number of grounds. When you first start Freelancing odesk.com elance.com the most reliable and bidding sites, portals, or you call the most reliable Freelancing sites need to create an account. The work that is given to you after you have accepted the bid for the projects you will. I have explained in more information Google it small. 5 Ideas to make money online Freelancing is considered to be the best idea

        2. Article Writing

        If you have a creative mind, and of course the obvious English.people the second most simple method is always to look for a professional Article Writer. You have to be very creative. There are many websites that make money by writing article, write a quality article. If you need to search on Google for the exact site. In general you have to pay $ 2. It is 100 per article you write. In the case of a day to earn you $ 10 if more than write articles on a daily basis 5. And the number of high-quality content articles to be copied. Freelance - Article Writing
        Essay writing requires a lot of hard work and consistency. If you accept guest posts and also to write articles for their blog, you need to contact us to pay you. O this work, you may find blogs of interest to complete the work is not so hard. Creative Mind and worked as a writer, than you have an article, or if you want to win this easily. This web site or blog to earn money online without a 2 to 5 Ideas
        really money making methods without investment

        The popularity of the Internet to a large number of people looking to make money with article marketing is becoming. Article marketing, a karyapala to get some response, to promote different products or a great way to share your feedback.

        There will be a lot of money with article marketing, but do not want to invest the time and effort to win. In general, the types of people are always looking for shortcuts. If you have them, I have to change your opinion or tell you that you will not see a dime.
        Sharpen your skills before trying to earn money with article marketing

        Before you even start thinking about money, you need to limit your skills. You, start a blog to share with friends and family in your articles and ask for feedback.
        Make Money with Article Marketing Tip! If you are struggling to find ideas for your articles, you can try looking at the same things, but from a different angle, or some other point to try to resolve them.

        You can obtain more knowledge and practice, you can start thinking about how to make money article marketing. Interestingly, the first thing you need to master the art of writing headlines, so you can get the reader's attention.

        Make Money with Article Marketing

        If you are short of ideas, you can look into your market and see what other people have to make a lot of money.

        If you really want to make money with article marketing, you need to develop a plan of action. Learn more about your market and your potential visitors and their needs and try to answer their questions.

        Also, it is to write your articles, playful fun, and a good method would be interesting. No one wants to read boring stuff.
        Make Money with Article Marketing Tip! Readers are not always easy to "digest" so, try to break down your content. If you want specific guidelines, 500-700 words long articles, try to write a paragraph of 3-5 sentences.

        Once you have writtne your articles, you need to figure a way to make money with article marketing. Many people like Ezinearticles, article directories, submit your articles for some free traffic, go to articles.
        Make Money with Article Marketing - Warning: The hard work involved in the

        If you want to make money with article marketing this no,, you will have to submit articles to write! Of course, you are dependent on the profitability of the market and the competition, but to prepare you for the hard work.

        To write your articles, always creative and try to engage your readers. If you want to stand out from the crowd, you can get more visitors and will be able to make money with article marketing faster.

        Keep in mind that if you invest the time to make money with article marketing. If you are not prepared to put the effort, do not expect good results. Also, you do not have quality control and always make sure that every article proofread and correct any errors. This is especially important if you are outsourcing your article writing!

        Before deciding to write your articles, you have to assess your market and make a lot of money that you need to try to identify the top keywords. None of this is to search for keywords is useless to write a great article.

        Article Marketing
        Make Money with Article Marketing Tip! In addition to breaking up your articles, you can look to expand the bullet points in your articles, images and videos, can be used.

        If you just started, it has no effect if you're in the market or from any response will be hard to make money with article marketing. So, when you are just starting, the use of the power of social media and friends and family to share in your articles. And they share it, and bring some cash to get it viral and an authority in the market, you can set up.

        Get a little more, and when you have more experience, you will start to experiment. If you want to try an experiment in breaking up many pages in your article. This practice is very good for search engines, but the discharge of your customers, so you can use it intelligently.

        I have before, you can write great articles, targeting the wrong keywords, you've said that making money is not the end, so as to get their head and try to answer questions they have, to think about your readers.

        The following tips can help you make money quickly, but at the end, it all comes down to the effort you are willing to put into your campaigns. You can make money with article marketing, you have to put in a lot of effort.

        3. Fiverr

        make money through fiverr take projects

        Things people do for $ 5 ™ Fiverr. There may be many, but knowing you have a fiverr Fiverr 5 $ for some of the work, the work that allows the user of a trusted website for free. Many of the works will be. For $ 5 you can, for example, a logo, for $ 5 you can work with some of the article, you sing something for $ 5 and many other Show Your Creativity is also required. fiverr
        After creating your account, where you need to sign up first at fiverr.com start making money on Fiverr, you can also post your work for $ 5 in the search for categories. If you work on a daily basis 4 and then it will lead to $ 20 for a day, start your work for $ 5. Talented Use your mind that you need to remember to start earning on Fiverr. It is also not so easy, but if you do this it is very easy to learn.

         What is fiverr and how can we take projects 

        fiverr tips to earn more money

        Fiverr - the world's most trusted and you make money from Fiverr.Below the best tips and useful ideas to make money from Fiverr Freelancing sites are the best known, in a short time to make huge money.

        Content Writing
        You can earn a lot of money on Fiverr.com to submit your gig is the author of the best content for their business, many companies have a need for content authors.

        Create a Video
        Watermark your video by adding the name of your site as opposed to increase your site traffic.

        Keywords focus on
        If you're a new Fiverr gig, you had better think of a search engine similar to Fiverr. In general, you can get where you want to search the gig on Fiverr, the key to your performance enough to merge.

        This is really all that is important to your presentation with these words, people of any services you offer, your performance will never find out. A web site with SEO with exactly the same, you've optimized your list.

        Give something free or bonus
        Poeple If you want to add a gig on Fiverr market, free goods, or something unique to give a bonus to the people you love, and make sure to add a description of why the right of people to buy your gig.

        4. Email Marketing


        In simple words can be used with email marketing affiliates to earn a large income. Yes, I've had offers for email marketing as a AffilaiteVIA and Vcomission There are a number of subsidiaries in India and then to talk about. They also need to send you all of the Mailers' and emails to provide ready. Or you just have to work for the email list. I'm working on a marketing email from the last 2 months and it is about 10 $ a day income. If you need a real email list to find the data.

        Email Marketing - Guidelines

        Then you or your email client to send email using any email marketing software. Also note: When you click the links of your affiliates, you can email the link, or the work is completed to earn a large income. From here, you can learn more about it. So the day started with your email marketing and in India Affiliates to earn. 5 Ideas to make money online without a blog, this method is very easy for me

        how can we make money with email marketing 

        email marketing moeny making methods
        1 - Solo Ads Sell

        If you list your ad to sell to others the business name of another person, usually selling solo ads. The more you pay $ 100 because of the other person, company or business email campaign to be completed.
        2 - Supplemental products Cell

        People should consider selling affiliate products to your list. You can sell them something completely random to sell any of your list of important niche.
        3 - selling your own products

        You can create your own products and sell them to your list by using the power of e-Junkie. Selling your's own own products is not easy, and it takes some time.

        To make money with email marketing
        4 - Sending Subscribers

        Sign up for your list or the list of companies to get their nominations for each person willing to give you $ 1 or more. This is a very good way to make some extra cash.
        5 - Sponsored email notifications

        Instead of doing solo ads, sponsor of the email notifications you can charge more. You can send all of your emails, this is someone else's website, a banner ad here. The name of the campaign you can charge hundreds for twenty emails.
        6 - Payment Reviews

        You can write about their product and the fact that you can send to your list that you can be paid from some of the reviews.
        7 - Cell Sites

        If you want to return to your old websites, then your list is by selling websites. Many people want to buy the newly-created websites and domains, so that the industry is making big money.
        8 - Donations

        Newsletter at the end of each email you send, every one know that you are willing to accept donations at all costs.
        9 - A New Website Promoting

        If you built a new web site and you immediately want more traffic, people on your list as soon as you let the call. The key is to get more traffic as soon as possible. This is the only method to be very helpful.

        Email lists are always important. There is a lot of people on your list if you really want to make a lot of money. Internet marketing is not easy to make money from this industry. The key for you as soon as possible to get more subscribers to your list and how to promote the general. There are many ideas you can get through as part of an autoresponder service. These online services are often an effective email marketing to enable you to great guides. This is one of them, because of the helpful review of the pure credit check. There is really a lot of money list. Your major goal is to monetize the list on the right path, and the most amount of cash from it as much as possible to look for is a way.

        5. Using social media to pay to download


        If you want a good social friends, and you can monetize from it. Pay per download, this method will work for you. You can always look for some premium software and a YouTube video to be found? Yes, these are all strategies for paying for downloads. It is the most searched for software or any thing you have to search. And you can download it as Fileice on-site rate of pay when the download is complete fake and you have to earn the file upload unnecessary.

        5 Ideas to make money online


        This is just an example or an idea. Monetization can be used for the payment of a download site, which has many creative ideas, you can make money from Fileice can find the full guide.

        Legit ways to earn money through online, some of which is always good. If you are interested in earning blogging and websites. Then, without a blog to earn money online, or you have the best ideas of the above 5. It means to go through each of the words.
        Real Estate Link Exchange Directory
        Free link exchange and link building service for real estate themed websites.

        Beyond Search Rankings: Using SEO to Improve Site Optimization

        The evolution of search engine algorithms has added to the complexity of search engine optimization. More significantly, it has impacted the level of integration that is needed with other forms of Web optimization. SEOMoz has a great page that shows the updates year by year.
        Search engine optimization is no longer strictly about publishing quality content and building the authority of the content. SEO now involves engaging consumers and building relationships.
        The new paradigm of SEO is that it must be implemented in tandem with other website optimization efforts. These include user experience design and social media marketing.

        Optimizing for the Desired User Action

        optimizing for the desired user action



        Getting qualified traffic to a website is only half the battle; once visitors arrive, they need to perform an action. Whatever the desired action may be, whether it’s filling out a lead form, signing up for a newsletter or completing a purchase, the landing pages and the site in general must be optimized in such a way that makes the desired action clear and compelling to visitors. Otherwise, the SEO efforts and investment that drove people to the site will have been done in vain.
        Given the importance of both driving traffic to a website and influencing that traffic to execute a conversion, it is important not to think of these as two mutually exclusive tasks. The ability to drive traffic is partially dependent on the actions completed once visitors land on a website.
        The engagement value of a website is a ranking factor. If a website has low engagement, the site’s organic search rankings can be negatively affected. For example, search engines can easily determine that a website has a high bounce rate if users click on an organic listing then quickly return to the search engine results page. This is a strong signal to the search engines that the site has either poor-quality content or simply provides a bad user experience and, therefore, the search engine will no longer want to send its users to that site. This results in lowered rankings. For this reason, it is essential that SEO efforts are integrated with usability/user experience optimization.
        Integrating Social Media and SEO
        integrating social media and SEOAnother important area of necessary integration with SEO is social media marketing efforts. Social signals, such as Likes, Tweets, +1’s, etc. are strong authority signals in the eyes of search engines. Furthermore, it is important to build strong relationships with consumers via SEO and maintain those relationships through social media. By building strong social communities and engaging with those communities, search engines will view a brand as a positive destination for its users and those connected to the brand’s followers will be more likely to come across and engage with the brand.
        The integration between SEO and social media marketing that should always happen includes facilitating website visitors to join a brand’s social communities by prominently placed social media buttons and links on the website. If performed correctly, visitors driven to the site by SEO efforts can be leveraged for building a stronger social presence for the brand. Alternatively, website content meant to generate organic traffic should be shared via the brand’s social media profiles/communities to build authority to that content, increasing the SEO value.
        These are just a few examples of various Web optimization principles and channels that should be integrated with SEO.
        SEO should not be viewed as a stand-alone channel for inbound marketing, but rather part of a larger digital strategy that is fully integrated. Allow SEO to help other channels succeed and allow other channels to benefit SEO.

        5 Link Building Tactics that Buck the Content Marketing Trend

        Content marketing is undoubtedly one of the most powerful ways to attract attention and build links in the modern era, but by no means is it the only option, nor is it necessarily always the best choice. In fact, placing too much emphasis on content can actually distract from what we should be doing most: approaching the unique needs of each client and niche.
        With that in mind, we’ve put together five approaches to link building that aren’t designed around “content,” at least not in the traditional sense. Let’s get started.

        Tactic #1: Build a Community

        To be fair, this approach gets quite a bit of attention from the SEO community nowadays, and isn’t exactly a “neglected” strategy. That said, few online marketers have quite mastered this one, and it’s definitely worth talking about.
        I won’t spend too much time talking about how you should engage your audience on Facebook and Twitter, ask and answer questions on forums or Q&A sites, and generally just get involved in “the conversation.” Hopefully you’ve heard all of it already. Instead, I’m going to talk about two of the more neglected parts of community building: reaching out to influencers, and building native communities.
        Reaching out to influencers
        Few SEOs worth their weight in salt are strangers to outreach. We all understand how important it is to contact influential people. Unfortunately, this is usually done with a singular goal in mind: to get a guest post.
        I recommend you start thinking bigger. Look at the relationships between Rand of SEOmoz, Will of Distilled, and Danny Sullivan at Search Engine Land. These are influential people who frequently talk to each other and mention each other within their content. They often meet in person and attend each other’s events.
        These are the kinds of relationships that seriously impact your community building efforts. When you borrow the trust and authority of an influencer within your niche, you have an opportunity to expand your persistent reach that is simply impossible to accomplish in any other way.
        Start building relationships with influencers. Don’t be afraid to use email or, *gasp*, the phone to solidify these relationships. When possible, meet in person. This leads to the kind of long term collaboration that you can’t get out of a guest post.
        Building a native community
        How solid is your community? SEO Book’s community is so solid that people are willing to pay to stay a part of it. This is the kind of community that you need to build, and it’s not going to happen on a social network.
        Don’t misunderstand: social networks are a great place to expand your reach, but I’m of the opinion that you’re job’s not finished (as though it ever is) until you’ve build a community on your own web property.
        You can do this with blog comments alone, but this can be limiting and isn’t always the best option. Setting up a forum or Q&A section on your own site can be an incredibly powerful way to solidify your online community. Granted, it takes a lot of work to pull users off of their social network or the blog comment page onto your forum in the beginning, when it’s empty, but it’s worth the payoff.
        Remember, forums are all about conversation. Once you build a strong base of just a few regulars, the rest is easy. So, once again, put the focus on that relationship building.
        Forums aren’t the only option. Look to Wikipedia, Cheezburger , or QuickMeme for even better examples. These sites give their core users the ability to create something of their own with ease, and a native community naturally follows.

        Tactic #2: Tools That Trump Content

        Before I start a flame war here, I’m not arguing that tools aren’t “content.” Google certainly sees them that way, and when a tool suits the user’s purpose better than a blog post, it’s even the optimal kind of content.
        That said, content marketers rarely talk about tools, and SEOs and inbound marketers in general tend to think the same way. To us, content = blog posts, infographics, videos, and white papers. Tools tend to be the last thing that comes to mind, and that’s a mistake.
        Just look at the most linked to sites on the web. Tools are everywhere. Most of the top sites on the web are most accurately described as tools or communities (usually both). They aren’t content sites like the Huffington Post or Cracked (though those are great examples of content done right).
        Tools can be incredible community building assets, as we already mentioned with Wikipedia, Cheezburger, and QuickMeme. Not to mention, you know, Facebook, YouTube and WordPress.
        A tool may also serve a searcher’s purpose better than traditional content. Sometimes a specialized calculator or an app is going to be more useful than a blog post (though certainly not always). Polls and other interactive media are also underutilized.

        Tactic #3: Gamification

        In 2011, over 70 percent of Forbes Global 2000 companies planned to implement gamification in some way. The fascination with gamification may have been driven by Zynga’s rapid rise to power. Its subsequent fall from grace seems to have hampered the trend, and you don’t see as much talk about gamification as you used to.
        Part of that was failed design. Most companies that employed gamification put all of the focus on rewards system, and it became little more than an extension of existing ideas like company loyalty programs.
        Perhaps Jane McGonigal was right to distance herself from the word gamification, and push the phrase “gameful design” instead.
        Granted, forum point systems and badges (like Reddit karma) can do a great deal to compel users to come back, but the concept of the reward system got pushed so hard that marketers lost sight of the “fun” part of gaming. It was all about building compulsion loops that may have kept people coming back for a while, but eventually burnt them out, much like Zynga did.
        To truly embrace gamification (or, perhaps, “gameful design”) you need to put the focus on gameplay. The video game industry has been larger than the movie industry for quite some time, and it’s not because of the badges and points (which very few gamers care about). It’s because the game itself is rewarding.
        A genuinely gamified web presence doesn’t compel users to come back with points and badges for referrals. It creates a fun and interactive experience. The UI itself is fun to interact with.
        Take Perrier’s Secret Place as an example. This is a literal online game that puts you on a hunt for clues to find a “secret” Perrier bottle. Finding the bottle does get you a chance to win a trip, but the itself is fun to play.
        You don’t necessarily need to take things as far as designing a full-fledged game, but an understanding of game mechanics and gameplay is vital if you want to create a truly gamified experience. Rewards and badges alone can certainly lead to some success, but a truly captivating experience is what’s going to pull in the serious links.

        Tactic #4: Hold a Contest or Eye-Grabbing Promotion

        This one’s nothing new and I’m not going to spend too much time on it, but it’s worth mentioning because it can work very effectively.
        Just to give an example of how this can work, consider what Queensland did a few years ago. To promote tourism, they offered a contest to win the “best job in the world,” where they would get paid AU$100,000 to go on holiday for half a year in Queensland, while blogging and making a video diary about all the fun they were having. The winner was chosen based on support from the public, so the best promoter was the winner. This attracted tons of attention and links for the site.
        For more on contests, we like what Social Media Examiner has had to say. While this post is about Facebook, the same basic rules apply to any online contest.

        Tactic #5: Traffic, Traffic, Traffic

        Finally, one of the most surefire ways to get natural links is to simply pummel your site with traffic. This is the simple law of numbers at work. The more people who visit your site, the more links you will get.
        Yes, we know, you want the links in order to get the traffic, not the other way around. We get it, and we get why this tactic isn’t everybody’s favorite.
        Still, the organic search results aren’t the only source of traffic out there. You can send enormous amounts of traffic to your site if you start putting the focus on referral traffic, not manual links. There are several ways to go about this:
        • Shift your manual link building efforts toward permanent referral traffic, even if it means buying no-follow links.
        • Buy traffic from Facebook and niche specific display ads (Yes, it does work as a link building tactic).
        • Optimize your advertising spend for the most clicks instead of the highest (short-term) profit margins.
        This approach gets tremendous resistance because you don’t have direct control over the links, but that’s kind of the point. These are exactly the kinds of links Google wants to see: links that occurred serendipitously.
        You can afford to cut short term profits in order to attract additional traffic for exposure and links. All link building tactics cost money. Remember that.

        Conclusion

        Yes, the SEO industry is moving toward content marketing as a frontier for growth, but there are plenty of other inbound marketing strategies that can be leveraged to build links. Remember to approach each situation uniquely, without getting too caught up in trends.
        What link building tactics are you using that aren’t driven by content marketing trends?

        An Online Resource You Don’t Want to Miss: The Matt Cutts Short Cutts

        It’s hard to believe that this topic has never been discussed on Search Engine Journal, but it looks as though one of my favorite resources, The Short Cutts, managed to miss this blog. It has been the subject of discussion for many SEOs since day one, but
        it hasn’t taken long to realize that many businesses and individuals are still in the dark about this new resource. If you haven’t heard of the tool—don’t sweat it. This online resource has only been around since March of this year, so many are still getting used to how it works. It takes less than 2 minutes to master because it focuses on being “easy.” It’s very, very easy.

        Why The Short Cutts Matters

        The Short Cutts works as somewhat of an online directory of videos created by the head of the Google Webspam Team himself, Matt Cutts. The website is by popular online marketing company Click Consult who saw a need to organize these videos. It was becoming clear that the very helpful videos created by Cutts were beginning to get jumbled because there were so many. Since 2009, Cutts has created over 500 videos.
        To give you a little bit of background information about these videos: Cutts typically takes Google user and webmaster questions on anything ranging from SEO to web design and development to Google penalties, etc. The videos are typically only 2-3 minutes long and feature Cutts giving his best answer to the question. Despite how vague he may seem to be at times with his answers, everyone knows that hearing from the man in charge is information work noting. With this notion in mind, The Short Cutts was created.

        How The Short Cutts Works

        To be honest, you can probably figure out how to use the site just by looking at the page for 5 seconds, but here is a breakdown of the four different components (and a screenshot) for a little Tuesday afternoon reading:
        1. Search an SEO Question. As with any directory, you have a search bar where you will want to type in any SEO question that you have. If Cutts has created a video about anything similar, it (or they) will pop up on the screen in a grid-like format. You can sort whether you want to see the newest or the oldest videos first.
        2. Choose a Category. You can decide which category you want to search in to find a video. You can search all categories (which is what I usually do), but if it’s something general you might want to narrow it down. A few of the categories available include Link Building, SERPs, Google Updates, and even Matt Cutts Trivia.
        3. The Video. As you likely assumed, one part of the results is going to be the actual video, which you can click and watch right there on the same page.
        4. Text for the Video. The second part of your results is going to be the question followed by a very short answer. In some cases, the answer will just be a simple yes or no. It’s the best way for you to get what you need without having to watch the video (sometimes even 2 minutes is longer than you need!)
        Below is a screenshot I took that illustrates all three parts of the site. As you can see, I typed in the search query “nofollow links” and sorted by newest first (of course feel free to be more specific, but something general will yield a lot of example results):
         sej 1
        As you can see, I decided to search under “All Categories.” If I wanted to change my mind, I could click the one of the categories shown under the question and then sort by that particular category. In the example above, the first video is a part of two different categories—Google Penalties and Link Building.
        You can find this directory at TheShortCutts.com. Scroll down just a little bit (past the cartoon of Cutts) and you can get started searching. Let us know what you think!
        Photo Credit: TheShortCutts.com

        A Beginner’s Guide to Unsuccessful Link Building: SEO

        Author’s note: This is just a heads up that I have decided to exclude both the outreach process and content generation from this article for two main reasons. Firstly, they are both huge topics which are covered in far more depth, and detail, elsewhere than I could ever hope to do. Secondly, I’m approaching this topic with the assumption that you are already getting
        content published and are building relationships with bloggers etc.
        So you’ve built as many links as it is humanly possible to do. All the links have good anchor text, are well positioned and are placed on decent sites. Job well done.
        As you head to the office the next day you anticipate a fanfare of trumpets, lavish gifts and perhaps even a throne. All because web traffic has quadrupled overnight, domain authority has hit a record high and sales are through the roof.
        In reality though, you are sent crashing back down to Earth. Traffic continues to plod along as usual, completely indifferent to your efforts, whilst the unchanged domain authority and sales figures, merely mock the hope that is slowly fading from your eyes.
        Alas my friend, that is as good a sign as any that your link building strategy needs some work. It could just be a bit of tweaking or it could be a full blown overhaul (fingers crossed for the former).
        Have no fear though, because below are 11 reasons why your link building isn’t working and a few tips on how to stop it from…well…not working!
        All you need is a little patience
        In the world of SEO it can sometimes take a little while for things to take effect, so before doing anything rash I recommend patience. There isn’t much you can do to speed it up anyway – after all Google doesn’t really like people telling them what to do.
        Your competitors are making you suck
        If you need a scapegoat for the poor performance of your links look no further than your competitor. Granted that’s probably not the right attitude, but the excuse still stands…kind of.
        dillbert comic
        If your link building strategy isn’t going as planned then it could just be down to your pesky competitor’s strategy being better. If that’s the case then be prepared to out think, or out spend (not by buying links of course), in order to get a foot up.
        Occam’s razor
        Often the simplest, and most obvious, theory is the correct one. It is easy to overlook simple mistakes that are having a negative effect on your link building strategy. This is why, once you have a guest post, infographic or whatever piece of content you’ve used published, it is always worth going back to the site to have a look. This way you rule out any silly mistakes like typos in the url, anchor text or even no link at all.
        Panda got your tongue?
        From time to time you’ll find that your rankings may drop or your links may lose value for no obvious reason. This could be down to a number of reasons, but one of the first things you could check for is any algorithmic updates. These usually aren’t too difficult to find out about although there are rumours that Google will no longer broadcast or confirm their algorithmic updates. Once found, you will hopefully be able to identify the reasons for the recent drop in rankings etc.
        panda
        Your links aren’t as good as you thought
        Now I’m not in the counsels of the great at Google, which is why I don’t profess to know how their algorithm works. However, if you were under the impression that you had authoritative sites linking to you but see no improvements in rankings, domain authority etc. It may be time to rethink where you’re trying to get links from/placing links.
        Be original
        If your link building campaign is based on using duplicate, or spun, content odds are you’re getting links from low quality, half spammy, sites which may, at least partially, explain poor results.
        Onsite issues
        Your link building campaign might not suck just because of your links. It is possible that there are other factors at work on your site that are damaging your offsite efforts. For starters check Webmaster Tools to see if Google have sent you any messages or issued any warnings. I’d also suggest running Screaming Frog to see if there are any broken links or site errors that could be affecting your link building. After all if you’ve been building loads of links to a page that has a 404, then it’s no wonder that you aren’t getting much joy.
        Irrelevant site or content
        As a general rule getting a link on a site that has little or no relevance isn’t particularly useful to a link builder. Although it will probably still pass link authority it is unlikely to help in achieving other aims such as increasing web traffic and conversions. Obviously if a really high profile site offers you a link then don’t turn it down, but be wary of having too many irrelevant sites pointing to yours.
        Co-citation
        This is a relatively new concept in SEO, but the esteemed Rand Fishkin boldly predicted that co-citation’s present influence – which is relatively small – will increase in the next few years. For those who don’t know what co-citation is I’ll explain it very briefly. In SEO, co-citation refers to the effect the content surrounding a link/keyword/brand has on SERPs. For example if Company A is a bakery and they keep getting mentioned/linked to in articles about cakes in London etc, then it may not be a surprise to see Company A sneak up the rankings for those, and other related, search terms. Why? Because Google has picked up that Company A is commonly associated with cakes etc and therefore believes it is a relevant result to show up for people using the appropriate search terms.
        Interlink your content
        It is important to try to interlink your content/website. For example if I’m writing an article on Site A and I remember that a few months ago I wrote an article that covers something relevant on Site B. Then it’s best practice to include a link from A to B so the link authority passes from one to the other; all whilst providing a legitimate link for users. As with most SEO tactics interlinking, or horizontal linking, is open to abuse and manipulation; so don’t go crazy and link to every site you’ve ever heard of in a 300 word post about apples.
        DA isn’t the be all and end all
        Link builders beware of domain authority. Although it is a great indicator of how Google sees a site’s authority it should be viewed with caution when it comes to link building. Mainly because it doesn’t take a site’s traffic, social metrics and user interaction into account. But just because SEOMoz doesn’t, it doesn’t mean you can’t – after all you can see, and qualify, things that no crawler can. Or if you don’t want to do it Inkybee is a relatively new tool that helps link builders to qualify a large number of websites at a time – think Buzzstream on steroids.
        Anything to add?
        Do you have anything to add? Think I’ve missed something out? Feel free to jump in with your two cents worth; I’d be interested to hear everyone’s thoughts…